Your business value companion
Meet Val. A value engineer for every seller, inside the Claude you already own and run.
Engineered on the methods that built the value practices at Salesforce and Tableau. Every deal gets a business case your customer's CFO accepts, not just the top fifth, and nothing reaches a customer without a person's say-so.
Deployed as skills and agents in your Claude Enterprise or Claude Teams. Nothing runs on our side.
@Val, we're in with the VP Ops Thursday. What's this worth to them?
Outside-in view is ready, in their numbers. Three things stand out:
- Two reporting tools cost them about $355K a year to keep. Retiring both is the largest lever.
- Their 42 analysts spend 12 hours a week preparing data. Your proof of concept took that to 7.
- Payback lands inside year two in every scenario.
First-meeting deck is drafted for your review. Every figure is marked estimate until their finance team confirms it. Want the CFO version too?
Yes. Loop in Priya to check the assumptions before anything goes out.
Done. Assumptions log is attached, Priya is tagged. Nothing leaves the channel until one of you says so.
Who Val is
Val is precise. Val knows value selling. CFOs trust Val, and you should too.
Precise
Every number Val puts in front of a customer traces to a source or a stated assumption. Estimates are labeled as estimates until the customer's own data replaces them.
Knows value selling
Built on the methods behind the value practices at Salesforce and Tableau: outside-in point of view, a cost case and a growth case, a proposal that quotes only what the customer validated.
Trusted by CFOs
Assumptions sit beside every figure, open questions stay open, and nothing reaches a customer without a person's say-so. That is why a finance team keeps reading.
The new default
Your sellers already live in Claude and Slack. Every other value tool wants them to swivel-chair to another app.
The place sellers work has moved. Salesforce itself said so this year. Yet every value-selling platform on the market is one more tab: its own login, its own security review, its own seats, and a rep who has to leave the conversation to use it.
“No browser required. Our API is the UI.”
Marc Benioff, launching Salesforce Headless 360, April 2026. The CRM's own data, workflows and permissions now reach sellers through Slack, Claude and whichever agent they use. Source
“There's no question.”
Benioff, asked whether the traditional Salesforce interface would fade, March 2026. Salesforce said it is rebuilding its user interface around conversation. Source
“Claude, Slack, Lightning, or wherever.”
The destinations Salesforce listed for its agents at Dreamforce 2026, with Claude first. About nine in ten customers surveyed were already working outside the Salesforce screen or planning to. Source
Val is the opposite. Val is a colleague who shows up where the deal already lives: in Claude, in the Slack channel for the account, next to the CRM data the agent already has. No swivel chair.
Why not another platform?
No new system
Val runs in your Claude Enterprise or Claude Teams. Your sellers open Claude or their Slack channel, and Val is there.
No new vendor in your security queue
Nothing runs on our side. No data leaves your tenant. Your admin deploys Val the way they deploy any skill.
No new seats
Your Claude seats pay the tokens. You pay us for the method and the onboarding, not for logins.
Built for the three people who decide
Each role gets its own page, in its own numbers. Start with yours.
For CROs
Win rate, deal size and a forecast you can defend, because every deal carries a business case the buyer's CFO accepts.
Read the CROs pageFor Sales Ops
One motion every rep runs, live in weeks, inside the Claude and Slack they already use. Nothing new to secure.
Read the Sales Ops pageFor value leaders
Every deal covered, not the top fifth. Your team reviews and sharpens instead of writing from a blank page.
Read the value leaders pageWhat Val does, across the sale
One colleague from the first call to the renewal. Val drafts, your people decide.
| Where in the sale | What Val hands you | Who works with Val |
|---|---|---|
| Prospecting | Account research, a first-touch note under 150 words, a pre-call brief and an on-brand one-pager, before the seller's first call. | BDRs and AEs |
| Opportunity and point of view | An outside-in view of what your product is worth to this account, in the account's own numbers, and a point-of-view deck the seller can present in the first meeting. | AEs, value engineers |
| Business case | A cost case and a growth case built on the customer's real numbers, every assumption listed, assembled into a document the customer's finance team can review. | Value engineers with the customer's finance counterpart |
| Proposal | The proposal and a standalone ROI summary, quoting only the value case the customer has validated. | AEs, deal desk |
| After the sale | A value review on a schedule: what was promised, what the customer confirms, what is slipping, early enough to act before the renewal. | CSMs, RevOps |
| Setup | A short discovery interview with your leaders, your brand voice and your tooling, then the brief our team turns into your value model. | Your exec sponsor and RevOps, with our team |
Meet Val
Val is precise.
Val was engineered to bring the best business value engagement across the whole sales cycle, built on the same winning methods that made Salesforce, Oracle and the leading enterprise software companies successful. Every number Val puts in front of a customer is one your team can stand behind: estimates are labeled as estimates until the customer's own data replaces them, a proposal only quotes a value case the customer has validated, and nothing reaches a customer without a person's say-so. When a result is slipping, Val says so early, before the renewal finds out. Your sellers get a value engineer who makes them credible with a CFO. You get numbers that hold up in forecast and at renewal.
Built by people who ran this at scale
The team behind Val built and led value and technical field organizations at Salesforce, Tableau, Oracle, Starburst and CloudBees. The same operators run your onboarding and stay on the engagement.
Results from PreSales Advisors engagements, measured against each company's starting baseline. Val carries the same method into every deal.
When you need more than Val
Most of what we sell is Val. The rest is the work around it: designing the value practice for your stage, building your value model, and enabling sellers to use what Val hands them in the room with a CFO.
Pricing
Priced by the stages of the sale you turn on, with expansion pricing as you add more. No seats. Talk to us and we will size it to your pipeline.
CFOs trust Val. You should too.
See what Val hands your sellers: a business case and a value review from a demo account, the way they arrive in your team's Claude.